About the role
About the Role
We are looking for a data-driven Media Buyer with proven experience running conversion-focused Meta and/or Google Ads campaigns for small businesses. Your primary goal will be acquiring high-quality leads and sales with a strong focus on ROAS and ROI.
This is a backend, execution-heavy position with direct collaboration with our internal team. You will not be client-facing.
Key Responsibilities
Campaign Management: Build, launch, and optimize paid traffic campaigns across Meta Ads, Google Ads, or both.
Conversion Optimization: Continuously test ad copy, angles, creatives, bid strategies, and landing pages to lower CPA and drive high-intent conversions.
Analytics & Reporting: Track key performance indicators (CPA, CPL, ROAS, CTR) and deliver clear internal weekly performance updates.
Strategy & Auditing: Identify scaling opportunities, perform audience research, and troubleshoot underperforming ad sets.
Requirements
Proven track record of managing paid ad budgets specifically focused on conversions (leads or direct sales), not just vanity metrics.
Proficiency in Meta Ads Manager and/or Google Ads (Search, Shopping, Performance Max).
Deep understanding of ad setup, pixel tracking, Custom Conversions, and attribution modeling.
Strong grasp of direct-response copywriting principles and conversion-focused creative strategy.
Ability to work independently, manage your hours efficiently, and meet deadlines.
Work Hours & Growth
Initial Capacity: 20–25 hours/week (Part-Time).
Growth Opportunity: Potential to shift into a full-time role based on performance and campaign scaling.
How to Apply
A brief summary of your experience running conversion-focused campaigns for small businesses.
Case studies or screenshots demonstrating past campaign success (CPA, ROAS, conversion metrics).
Your preferred platform specialty (Meta, Google, or Both).