MARKETING MANAGER (Internal Hire)
Refined VA
About the role
Refined VA is growing, and we're looking for a hands-on Marketing Manager who knows how to turn marketing strategies into actual business results.
We're not looking for someone who simply schedules social media posts. We need someone who understands paid advertising, marketing funnels, email campaigns, and lead generation.
What You'll Be Responsible For:
- Plan, launch, and manage Facebook and Instagram ad campaigns.
- Manage and optimize our GoHighLevel (GHL) marketing systems.
- Build email campaigns, automated follow-ups, and lead nurture sequences.
- Develop marketing strategies to generate qualified leads.
- Manage our content calendar across Facebook, Instagram, LinkedIn, and YouTube.
- Create marketing materials and support brand development.
Track campaign performance, advertising spend, and lead generation results.
- Help strengthen our brand presence within the construction and JobTread community.
What We're Looking For:
- Proven experience managing Meta Ads campaigns.
- Hands-on experience with GoHighLevel, including workflows and automations.
- Strong email marketing and funnel-building skills.
- Excellent written English and copywriting skills.
- Ability to analyze marketing data and make strategic decisions.
- Experience in B2B, construction, or home services marketing is a plus.
We're looking for someone who can take ownership of our marketing efforts, work independently, and help us build a consistent lead generation system.