About the role
Application Form Link: https://form.asana.com/?k=thN4bOEzLG7aVEK0nK7E0Q&d=141537766248218
This is a part-time Digital Marketing Virtual Assistant role supporting a boutique travel company with social media, website updates, content creation, and broader digital marketing support. The role will begin with core social media, content, and website tasks, then gradually expand into newsletters, email campaigns, simple email list growth, and other digital marketing projects as the business grows.
The ideal candidate should be creative, tech-savvy, proactive, and comfortable working with travel-related content. They should be able to turn travel photos, videos, digital resources, and marketing ideas into polished content that keeps the brand visible, professional, and engaging.
Work Hours:
⭐ Part-time
⭐ 20 hours/week
⭐ Flexible
Rate:
⭐6 USD per hour
We don’t take a cut of your pay - ever.
You receive 100% of your full advertised rate - paid directly to you by your client.
POTENTIAL TASKS
Social Media Content Creation & Account Management
Create and schedule 4 posts per week across Instagram, Facebook, and LinkedIn (both reels and stills)
Adapt content appropriately for each platform, especially LinkedIn as the top business-growth platform
Write captions and posts that match the founder’s tone and voice
Monitor engagement, respond to comments/messages where appropriate, and flag important client inquiries
Blog Content Creation & Management
Write and publish 1–3 blog posts per month in Wix
Format blog content clearly and professionally
Ensure blog posts sound polished, articulate, and aligned with the founder’s voice
Monitor comments and blog engagement, and escalate any important interactions
Scheduling, Publishing & Calendar Support
Maintain and organize the content calendar
Schedule content accurately using Buffer or a similar affordable scheduling tool
Ensure all posts go live correctly and on time
Prepare content early enough for the client to review before publishing
Image & Content Sourcing
Source images and videos from the founder’s personal travel library, iCloud, external drive, and approved sources
Work carefully within copyright and licensing rules
Use AI image generation only when appropriate and within brand/SOP boundaries
Sort through a large photo library and select content that fits the required style and message
Digital Marketing and Content Support
Create and repurpose travel content for Instagram, Facebook, and LinkedIn
Turn travel photos, videos, and resources into social posts, reels, and other marketing materials
Help keep the brand visible and consistent across digital platforms
Support content planning and bring proactive ideas for improving the brand’s digital presence
Website and Lead Capture Support
Assist with basic Wix website updates
Help create simple calls to action for the website and social media content
Support gentle email list growth through website forms, sign up opportunities, and content that encourages potential clients to stay connected
Focus on soft lead capture through digital marketing, not cold calling, outbound prospecting, or aggressive lead generation
Email Marketing and Newsletter Support
Help create newsletters and email campaigns for existing and potential clients
Support quarterly travel updates using available digital magazines, travel resources, and destination content
Assist with simple nurture emails for new clients, such as travel tips, insurance reminders, off season travel ideas, and destination inspiration
SKILLS/EXPERIENCES REQUIRED
Prior experience creating content for a service-based or lifestyle brand
Strong LinkedIn content understanding
Familiarity with Wix, CapCut, and CRM-style systems
Personal travel experience that helps with destination-based content
SEO fundamentals and website content optimization experience
Ability to repurpose existing source material into fresh content
Experience working closely with a founder or personal brand
Strong digital marketing understanding
Comfortable creating strategic content, not just visually appealing posts
Tech savvy and willing to learn new tools quickly
Able to work with AI assisted content or video tools when needed
Proactive in suggesting content ideas and marketing improvements
Comfortable working in a role that starts with social media and website support, then grows into broader digital marketing projects