About the role
(DIRECT HIRE) PERFORMANCE MARKETING SPECIALIST
We are looking for an experienced Performance Marketing Specialist who can manage, optimize, and scale paid advertising campaigns with a strong focus on generating conversions and measurable results.
Key Responsibilities
Manage and optimize Google Ads (PPC) and Meta Ads campaigns.
Set up GA4, Google Tag Manager, pixels, and conversion tracking.
Manage both product-based (eCommerce) and service-based (lead generation) campaigns.
Develop strategies for audience targeting, keyword research, and campaign optimization.
Monitor advertising performance and maximize ROI/ROAS.
Provide weekly performance reports, analysis, and recommendations.
Requirements
Advanced knowledge and hands-on experience in Google Ads PPC.
Proficient in Meta Ads Manager.
Strong knowledge of GA4, Google Tag Manager, and conversion tracking.
Proven experience managing both product and service advertising campaigns.
Strong analytical skills and data-driven decision-making.
Capable of independently managing a $10,000 monthly advertising budget.
Must be results-oriented and focused on generating qualified leads, sales, and conversions.
Performance Expectations
Efficient management and allocation of advertising budgets.
Consistent campaign monitoring and optimization.
Weekly reporting covering ad spend, conversions, CPA/CPL, ROAS, and campaign performance.
Ability to identify opportunities and continuously improve campaign results.
Salary range is negotiable depending on experience and credentials.
How to Apply
Kindly fill up our talent pool form and we will reach out to you via email.