About the role
Full-Time | Day Shift | Singapore-Based Company
We are a Singapore-based food/snack brand known for our easy-to-coat flavor powders used in shaker fries. We are looking for an experienced Social Media Marketing Lead to lead our social media strategy and work alongside our existing SMM.
This role requires action, not just overseeing. We need someone who can lead strategy, develop campaigns, set KPIs, analyze performance and drive measurable business results.
WHAT YOU'LL DO:
Lead our overall social media strategy and direction.
Audit current performance and identify opportunities for growth.
Develop content pillars, concepts and campaign strategies.
Set KPIs and benchmarks based on your past experience, case studies and industry benchmarks.
Provide clear content direction and guide execution.
Review performance and determine what to continue, stop, improve or test.
Lead influencer/creator and paid campaigns when needed.
Connect social media activities to measurable business results such as leads, sales and product awareness.
Support and handle other marketing-related tasks
WHAT WE'RE LOOKING FOR:
2+ years of experience leading digital/social media marketing, campaigns and strategy.
Experience with food, beverage, snack or FMCG brands is strongly preferred.
Strong understanding of KPIs, analytics and ROI.
Proven portfolio with real case studies and measurable results.
Case studies are non-negotiable. We need to see what you actually did and the results you achieved.
Strong leadership and analytical skills
Able to take action, test, measure and improve.