About the role
ABOUT TEAM MUSSO REAL ESTATE
Team Musso Real Estate is an established, growth-focused real estate team based in Long Island, New York, with more than 25 years of industry experience.
We specialize in residential real estate, new construction, real estate development, and innovative property marketing.
Our team combines traditional real estate expertise with modern technology, creative marketing, artificial intelligence, and strategic lead generation to deliver exceptional results.
We are seeking an experienced, highly motivated, and AI-savvy Senior Marketing Specialist / Marketing Team Lead who will take ownership of our marketing operations, lead our existing marketing team, develop innovative strategies, and ensure the consistent execution of high-quality marketing campaigns.
We value individuals who demonstrate leadership, accountability, creativity, initiative, and the ability to anticipate business needs rather than simply waiting for instructions.
This is a leadership position for someone who can both manage people and execute marketing strategies that produce measurable business results.
POSITION OVERVIEW
The Senior Marketing Specialist / Marketing Team Lead will be responsible for overseeing Team Musso's marketing department, managing day-to-day marketing operations, supervising team members, and developing and executing marketing strategies that strengthen our brand and generate qualified leads.
The successful candidate will serve as the primary point of coordination between management and the marketing team, ensuring that assignments are properly delegated, deadlines are met, and all marketing materials maintain the company's quality standards.
This position requires a combination of strong leadership, strategic marketing expertise, creative direction, AI proficiency, project management, and hands-on technical skills.
The ideal candidate must be capable of:
Leading, supervising, and motivating an existing remote marketing team.
Delegating assignments based on team members' skills, priorities, and workload.
Developing and implementing comprehensive marketing strategies.
Reviewing marketing materials internally before submitting them for management approval.
Establishing clear deadlines, performance expectations, and accountability standards.
Monitoring daily productivity and ensuring timely completion of assigned projects.
Identifying workflow inefficiencies and implementing improvements.
Providing creative direction and constructive feedback to team members.
Using AI tools and automation to improve marketing efficiency.
Taking responsibility for the overall quality, consistency, and performance of the marketing department.
We are looking for a marketing leader who can think strategically, execute independently, and take full ownership of the department's performance.
KEY RESPONSIBILITIES
1. Marketing Team Leadership & Management
Lead and supervise Team Musso's existing marketing team, including graphic designers, social media specialists, and video content creators.
Manage daily marketing operations and coordinate assignments across the department.
Establish clear priorities, deadlines, and deliverables for each team member.
Conduct regular team meetings to review progress, address challenges, and align priorities.
Monitor individual and team productivity, ensuring accountability and consistent performance.
Review marketing materials for accuracy, creativity, branding consistency, and overall quality.
Provide coaching, feedback, and guidance to improve team performance.
Identify training opportunities and recommend tools that improve productivity.
Resolve workflow bottlenecks and ensure projects move forward without unnecessary delays.
Maintain clear communication between the marketing department and company management.
Anticipate upcoming marketing requirements and proactively prepare the team.
2. Marketing Strategy & Campaign Execution
Develop and execute comprehensive marketing strategies for Team Musso's real estate listings, new construction projects, developments, and brand campaigns.
Establish monthly marketing objectives and measurable performance targets.
Create and oversee integrated campaigns across social media, email, digital advertising, and traditional marketing channels.
Develop marketing initiatives designed to attract buyers, sellers, investors, and real estate professionals.
Coordinate marketing launches for new listings and development projects.
Evaluate campaign effectiveness and recommend improvements.
Ensure marketing strategies align with company growth objectives.
3. Social Media Management & Growth
Oversee the company's presence on Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Develop daily, weekly, and monthly content calendars.
Supervise content creation, scheduling, publishing, and audience engagement.
Ensure consistent branding and messaging across all platforms.
Identify opportunities to expand audience reach, increase engagement, and generate qualified leads.
Review social media analytics and adjust strategies based on performance.
4. Creative Direction, Graphic Design & Video Content
Provide creative direction for graphics, videos, advertisements, and promotional materials.
Oversee the production of listing presentations, brochures, flyers, postcards, reels, and short-form videos.
Ensure all creative materials meet Team Musso's branding and quality standards.
Review and refine content before management approval and publication.
Provide hands-on creative support when necessary.
Coordinate the timely production of property marketing materials and video campaigns.
5. AI-Powered Marketing & Automation
Lead the adoption of AI-powered tools throughout the marketing department.
Utilize ChatGPT, Canva AI, Adobe Firefly, Midjourney, and similar platforms to improve creative output.
Train and guide team members in the effective use of AI tools.
Identify repetitive marketing processes that can be automated.
Develop AI-assisted workflows for content creation, campaign planning, and performance reporting.
Evaluate emerging technologies and recommend practical solutions that improve productivity.
6. Project Management & Operational Accountability
Manage marketing projects using Monday.com or comparable project management platforms.
Assign tasks, establish deadlines, and monitor completion.
Maintain organized project documentation and marketing assets.
Ensure all team members submit accurate daily end-of-day reports.
Review daily progress and address incomplete or overdue assignments.
Prepare weekly marketing summaries outlining completed work, outstanding priorities, and upcoming initiatives.
Develop monthly marketing plans aligned with company objectives.
Maintain accountability for the department's overall performance.
7. Marketing Analytics & Lead Generation
Track campaign performance, social media engagement, audience growth, and lead generation.
Establish measurable marketing KPIs.
Evaluate the effectiveness of advertising campaigns and marketing initiatives.
Prepare weekly and monthly performance reports for management.
Recommend strategies to improve marketing efficiency and return on investment.
Focus on producing measurable business results rather than simply increasing content volume.
REQUIRED QUALIFICATIONS
Applicants must demonstrate:
Proven professional experience in digital marketing, social media management, and creative marketing.
Previous experience leading, supervising, or managing a marketing team.
Strong leadership, delegation, coaching, and team coordination skills.
Experience developing and implementing marketing strategies.
Advanced proficiency in Canva and strong working knowledge of Adobe Photoshop.
Experience managing multiple social media platforms.
Practical experience using AI-powered marketing tools.
Strong project management and organizational skills.
Excellent written and verbal English communication skills.
Ability to work independently and make sound decisions.
Strong attention to detail and brand consistency.
Ability to manage multiple projects and competing deadlines.
Experience using Monday.com, Trello, Asana, or similar project management systems.
A proactive, solutions-oriented approach to leadership.
Real estate marketing experience is strongly preferred.
PREFERRED QUALIFICATIONS
Additional consideration will be given to candidates with experience in:
U.S. real estate marketing.
Managing remote marketing teams.
Residential property listings and new construction marketing.
Meta Business Suite and Meta Ads Manager.
Google Ads, SEO, and email marketing.
GoHighLevel, Follow Up Boss, and CRM automation.
Adobe Premiere Pro, CapCut, and other video editing applications.
AI-powered marketing workflows and automation.
Landing page development and lead-generation funnels.
Marketing analytics, KPI reporting, and performance management.
Working with U.S.-based companies.
TECHNICAL & REMOTE WORK REQUIREMENTS
Applicants must have a reliable workstation suitable for professional remote work.
Computer Requirements
Please provide:
Computer or laptop brand and model.
Processor type and generation.
Installed RAM.
Storage type and capacity.
Graphics card specifications, if applicable.
Operating system.
Number of monitors used.
The workstation must be capable of supporting graphic design, video editing, multitasking, video meetings, and AI-powered applications.
Internet Requirements
Applicants must submit:
A recent internet speed test screenshot.
Download and upload speeds.
Internet service provider.
Details of any backup internet connection.
Workspace Requirements
Please provide:
A clear photograph of your workstation or a suitable alternative description if privacy is a concern.
A brief description of your home-office environment.
Confirmation of access to a quiet, professional workspace.
Availability to work during assigned New York business hours.
Details of any backup power solution.
HOW TO APPLY
Please read the application instructions carefully.
All applicants must submit the following:
1. Updated Resume / CV
Include your professional background, marketing experience, leadership experience, technical skills, and previous employment.
2. Professional Marketing Portfolio
Submit a link to your portfolio or samples of previous work, ideally including:
Social media campaigns and graphics.
Real estate marketing materials.
Short-form videos or reels.
Branding projects.
Digital advertisements.
Examples of campaigns you personally managed.
Clearly identify your role and contributions to each project.
3. Voice Introduction
Submit a 1–2 minute voice recording in English introducing yourself and discussing:
Your professional background.
Your marketing experience.
Your experience leading or supervising a team.
Your strongest technical and creative skills.
Your experience using AI tools.
Why you would be a strong addition to Team Musso.
4. Cover Letter
Explain:
Why you are interested in joining Team Musso.
Your relevant marketing and leadership experience.
Your experience managing remote teams.
Which AI tools you regularly use.
How you would improve our marketing operations.
5. Computer Specifications
Provide your processor, RAM, storage, operating system, and graphics card details, if applicable.
6. Internet Speed Test
Attach a recent screenshot showing your download and upload speeds.
7. Workstation Information
Provide a workstation photograph or suitable alternative description of your remote working environment.
8. Work Availability
Indicate:
Your current location and time zone.
Your availability to work New York business hours.
Your earliest possible start date.
Whether you currently have other employment or client commitments.
9. Marketing Leadership & AI Questionnaire
Please answer the following questions:
Question 1: How many years of professional marketing experience do you have, and how many years have you spent managing or supervising a marketing team?
Question 2: What is the largest marketing team you have managed? Describe your responsibilities and how you measured team performance.
Question 3: How do you delegate assignments, monitor deadlines, and hold team members accountable?
Question 4: Describe a situation where a team member consistently missed deadlines or delivered poor-quality work. How did you address the situation?
Question 5: Which social media platforms have you professionally managed? Describe measurable results you achieved.
Question 6: Which AI tools do you use regularly? Provide at least two specific examples of how AI has improved your marketing workflow.
Question 7: Describe a successful marketing campaign you personally developed or managed. What were the objectives, strategies, and results?
Question 8: What graphic design, video editing, CRM, and project management platforms are you proficient in?
Question 9: If you joined Team Musso and discovered that our marketing team was behind schedule, how would you evaluate the situation and improve productivity?
Question 10: What would your first 30 days look like as the leader of Team Musso's marketing department?
Question 11: Are you comfortable managing a remote team, working during New York business hours, and submitting daily and weekly performance reports?
APPLICATION SUBMISSION
Required Subject Line:
Senior Marketing Specialist / Marketing Team Lead Application – [Your Full Name]
Please include all required documents, technical information, portfolio samples, and completed questionnaire responses.
For large files, applicants may provide accessible Google Drive or portfolio links.
IMPORTANT:
Applications that do not include the required supporting documents, technical information, and completed questionnaire may not be considered for further evaluation.
Shortlisted candidates will be invited to participate in interviews and may be required to complete a practical marketing and leadership assessment.