About the role
SPHERE ROCKET
VIRTUAL ASSISTANT JOBS
Work From Home
MARKETING STRATEGIST / MARKETING MANAGER
Key Responsibilities:
Omnichannel Growth Strategy: Architect and optimize an end-to-end growth engine connecting paid acquisition, organic content, VSL funnels, email automation, CRM tracking, and sales handoffs to meet revenue targets
Marketing Team Leadership: Direct cross-functional specialists (video editors, copywriters, media buyers, funnel builders, social media managers); set sprint priorities, establish deliverable standards, and ensure team accountability without micromanagement
Founder-Led Brand Authority: Systematize founder-led long-form content (YouTube) into high-authority marketing assets across short-form video, organic social, email nurture sequences, and paid retargeting
Funnel Optimization & Conversion: Audit and optimize VSLs, opt-in pages, application workflows, and lead-to-call booking rates; diagnose friction points across traffic quality, messaging, and sales qualification
Full-Funnel Analytics & Testing: Monitor and report core unit economics including CPL, qualified lead rates, booked-call cost, show-up rates, CAC, ROAS, and pipeline ROI to drive data-backed iterations
Required Experience & Proficiency:
High-Ticket Marketing Leadership: Proven track record developing and executing high-ticket direct-response marketing strategies within coaching, consulting, founder-led, or personal development brands (Required)
Cross-Functional Team Management: Demonstrated ability to lead and hold accountable media buyers, copywriters, creative designers, and video editors (Required)
Paid & Organic Acquisition: In-depth understanding of paid ad campaigns (Meta, Google/YouTube), organic distribution engines, and high-converting funnel architectures
Data Analysis & KPIs: Ability to interpret full-funnel metrics, identify conversion bottlenecks, and articulate the revenue impact of strategic changes
Mission & Brand Alignment: Understanding of and respect for faith-based positioning, Christian values, and messaging tailored to high-achieving male professionals
Communication Skills: Exceptional verbal and written English communication abilities with a proactive, Type-A leadership demeanor
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Disclaimer: Sphere Rocket is a VA placement company connecting independent contractors with U.S.-based business owners. We do not hire, employ, or offer jobs directly.