About the role
About Spotguide
Spotguide helps people discover, save, and share great places through content they find on social media. We're a growing team looking for a creative, organized, and proactive Marketing Virtual Assistant to help execute marketing campaigns, create engaging content, and support our marketing initiatives.
You'll work closely with the founders and team to turn marketing ideas into finished deliverables that help grow Spotguide's user base, creator community, and business partnerships.
Key Responsibilities
1. Email Marketing
Draft engaging email campaigns for different audiences, including users, creators, and restaurants or businesses.
Develop multi-step email sequences that encourage sign-ups, app downloads, and meeting bookings.
Brainstorm catchy subject lines and tailor messaging to each audience's needs and pain points.
Help organize campaign materials, track progress, and improve messaging based on feedback and results.
2. Social Media and Content Creation
Create engaging social media posts, carousels, and other digital marketing content.
Develop content that explains Spotguide's features and highlights the problems it solves for different audiences.
Create audience-specific content for users, creators, and restaurants or businesses.
Turn marketing ideas and product features into clear, relatable messages that encourage people to learn more about Spotguide and download the app.
Help organize content ideas, creative briefs, and marketing assets.
3. Marketing Collateral and Design
Create marketing materials such as 5×7 postcards, 8.5×11 one-pagers, flyers, and promotional graphics.
Develop marketing assets tailored to different audiences and campaigns.
Use Canva or similar design tools to create visually appealing, on-brand materials.
Follow brand guidelines and incorporate feedback from the team.
4. AI-Powered Video Creation
Create short-form marketing videos using AI-powered video generation tools such as Higgsfield and similar platforms.
Work with creative prompts, reference videos, and existing brand assets to develop engaging video content.
Produce videos that communicate Spotguide's value to users, creators, and restaurants or businesses.
Experiment with AI tools and creative workflows to bring marketing concepts to life.
Use CapCut or other editing tools when needed to refine and finalize videos.
5. Marketing Research and Outreach
Research marketing trends, content ideas, creators, potential partners, and relevant businesses.
Assist with creator outreach, campaign coordination, and follow-ups.
Help organize creator resources, campaign materials, and content deliverables.
Support marketing initiatives such as creator campaigns, promotional events, and ambassador programs.
Track contacts, responses, and outstanding follow-ups when needed.
6. Project Coordination and Jira Management
Create and manage Jira tickets for marketing tasks, projects, and requested deliverables.
Write clear ticket descriptions, document requirements, and include relevant links or assets.
Keep marketing task boards and project trackers organized and up to date.
Track deadlines, follow up on pending tasks, and communicate progress or blockers.
Coordinate with founders and team members to clarify requirements, gather feedback, and ensure deliverables are completed on time.
7. General Virtual Assistant Support
Organize marketing documents, spreadsheets, assets, and project information.
Provide administrative support for ongoing marketing initiatives.
Help keep projects moving by identifying outstanding tasks and following up when needed.
Assist with other marketing and administrative tasks as the team grows.
How to Apply
Please include the following in your application:
A short introduction about yourself and your relevant experience.
Links to examples of marketing materials, social media posts, designs, email campaigns, or videos you've created, if available.
A list of the tools and platforms you have experience using.
Your expected monthly salary and availability.
Your internet setup and preferred working hours.
We're looking for someone creative, resourceful, and eager to contribute to a growing startup. The ideal candidate can take an idea from a brief to a finished marketing deliverable, stay organized across multiple projects, and communicate clearly with the team.