About the role
About Our Company
We are a growing men's concierge health clinic specializing in men's wellness, confidence, and premium treatment services. We are looking for a motivated, experienced Digital Marketing Specialist who can help grow our online presence, generate qualified patient leads, and increase booked consultations.
We are looking for someone who understands performance marketing, search engine optimization, and paid advertising—not just social media posting.
Job Responsibilities
1. Google Ads & PPC Management
Create, manage, and optimize Google Search campaigns.
Conduct keyword research and competitor analysis.
Manage PPC budgets and improve cost per qualified lead.
Monitor campaign performance and conversion tracking.
Continuously test and improve advertising campaigns.
2. Facebook & Instagram Advertising
Create and manage Meta advertising campaigns.
Develop lead-generation strategies.
Test different ad creatives, headlines, and messaging.
Manage retargeting campaigns where platform policies permit.
Monitor lead quality and campaign performance.
3. SEO & Organic Google Rankings
Perform keyword research targeting men's health services.
Optimize website pages, titles, descriptions, and headings.
Improve local SEO and Google Business Profile visibility.
Develop SEO strategies to increase organic traffic.
Identify website issues and opportunities for improvement.
Research competitors and identify ranking opportunities.
4. Analytics & Reporting
Track website traffic, leads, and conversions.
Monitor cost per lead and cost per booked appointment.
Provide weekly marketing performance reports.
Identify opportunities to improve campaign ROI.
Work closely with our appointment-setting team to measure lead quality and booked consultations.
Required Qualifications
1–3+ years of digital marketing experience.
Hands-on experience managing Google Ads.
Experience with Facebook and Instagram Ads Manager.
Strong SEO knowledge and keyword research skills.
Experience with Google Analytics 4 and Google Search Console.
Knowledge of conversion tracking and landing pages.
Strong analytical and communication skills.
Ability to work independently and meet deadlines.
Preferred Qualifications
Experience in healthcare, medical, wellness, or cosmetic procedure marketing.
Experience with local SEO and Google Business Profile.
Experience with WordPress and website optimization.
Experience with CRM systems and lead-generation funnels.
What We Are Looking For
We want someone who takes ownership of our marketing and focuses on measurable results.
We are not looking for someone who simply posts on social media. We need someone who understands how to generate qualified leads, improve Google rankings, manage advertising campaigns, and turn marketing dollars into booked consultations.
Important: Our clinic operates in a specialized men's health category. Candidates must be comfortable learning and following healthcare advertising policies, including restrictions on sensitive health-related advertising claims and targeting.
Compensation & Benefits
$500–$700 USD monthly, depending on experience.
Full-time, long-term remote opportunity.
Opportunity for performance-based bonuses.
Room for growth as the company expands.
How to Apply
Please include the following in your application:
Your previous experience managing Google Ads campaigns.
Examples of Facebook or Instagram campaigns you have managed.
Your SEO experience and examples of websites you have helped improve.
What monthly advertising budgets have you managed?
What tools do you use to track leads, conversions, and ROI?
Why do you believe you would be a good fit for our clinic?
Please include actual campaign results or case studies whenever possible.