About the role
Key Responsibilities:
Plan, launch, manage, and optimize paid ad campaigns across Meta, Google, LinkedIn, TikTok, and other platforms
Develop audience targeting strategies to generate qualified leads and maximize ROAS
Manage ad budgets, bidding strategies, and campaign performance
Conduct A/B testing on creatives, ad copy, landing pages, and audiences
Analyze campaign data and identify opportunities for optimization and scaling
Collaborate with designers, copywriters, and marketing teams on ad creatives
Implement conversion tracking, attribution, and reporting systems
Stay updated on advertising platform changes, policies, and industry trends
Prepare performance reports and provide strategic recommendations
Experience & Proficiency:
Excellent English communication skills (written and verbal)
Should have media buying experience either from a corporate set-up or as a VA — this is important
Experience generating leads in the medical and/or legal industry is highly preferred and important
Strong experience with Meta Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, or similar platforms is important
Strong understanding of conversion tracking, analytics, attribution, and campaign optimization
Experience managing advertising budgets and improving ROAS
Analytical, detail-oriented, and data-driven decision maker
Ability to interpret campaign data and implement performance improvements
Strong organizational and project management skills
Experience with landing page testing, lead generation funnels, and performance marketing is a plus
Disclaimer: Sphere Rocket is a VA placement company connecting independent contractors with U.S.-based business owners. We do not hire, employ, or offer jobs directly.