About the role
We run a portfolio of fast-moving consumer brands selling across DTC, TikTok Shop, Amazon, wholesale, and Target — with Chili Chews (spicy candy) as the flagship. We're looking for a hands-on Financial Controller who lives in the numbers daily: modeling our economics, reporting on performance by channel, and keeping a tight grip on inventory, margin, and cash across the business.
This is not a passive, month-end-close role. We want someone in the spreadsheet every single day, who knows where every dollar is going, what every unit costs, and how much product is moving in and out. You'll start deep inside Chili Chews and expand across the portfolio as we grow.
What You'll Do:
Build and maintain financial models — revenue, margin, cash flow, and scenario planning
Report daily on ad sales and performance metrics by channel (Meta, TikTok, Google, Amazon, wholesale, Target)
Own a live daily spreadsheet tracking spend, sales, and key metrics across every channel
Model all incoming sales down to cost of goods, units sold, and unit economics
Track contribution margin and profitability at the SKU and channel level
Manage inventory control — units in vs. units out, sell-through, and stock levels
Own SKU-level landed COGS, including freight, duties, and fulfillment costs
Track retail/wholesale deductions, chargebacks, and trade spend
Account for influencer gifting and sampling as a real cost line
Work closely with our Head of Sales on forecasts, pacing, and channel performance
Flag risks early: margin erosion, inventory shortfalls, overspend, or unprofitable channels
What Success Looks Like:
A daily financial picture the founder can trust without chasing it down
Unit economics modeled accurately for every channel and SKU
Inventory tracked tightly enough that we never get caught short or overstocked
Retail deductions and hidden costs captured, not lost
Clean, clear reporting that turns raw numbers into decisions
Requirements:
Strong financial modeling skills — you can build a model from scratch, not just fill one in
Experience with DTC and/or multi-channel consumer brands (ecom, retail, marketplaces)
Deep comfort with cost of goods, landed costs, and unit economics
Inventory and COGS tracking experience
Advanced spreadsheet skills (Excel / Google Sheets) — formulas, pivots, clean structure
Ability to communicate numbers clearly to non-finance founders and operators
Self-directed and reliable — you keep the daily rhythm without being managed
Bonus Points:
Experience across DTC, TikTok Shop, Amazon, wholesale, and retail (Target/mass) at once
Familiarity with QuickBooks
Retail/wholesale finance experience (deductions, chargebacks, trade spend)
Comfort working with ad platform data and blended channel reporting
Experience supporting multiple brands or entities under one operator