Digital Marketing Specialist – SEO
Team Outsource
📍 Remote💰 Negotiable based on experienceMarketingFull-TimeAgency
About the role
Job Title: Digital Marketing Specialist – SEO
Industry: U.S.-Based Construction Company
Location: 100% Remote
Work Schedule: Full-time or Part-Time, U.S. Time Zone
Compensation: Competitive and negotiable, depending on your skills, experience, and qualifications.
Job Summary
Team Outsource is looking for a Digital Marketing Specialist with a strong background in SEO to support the digital marketing initiatives of our U.S.-based construction company client.
The ideal candidate has hands-on experience in SEO, content marketing, website optimization, email marketing, and social media content, with a strong understanding of how SEO and digital marketing strategies can improve website visibility, increase organic traffic, strengthen brand visibility, andgenerate leads.
This role will also support website redesign projects, newsletter creation, video content for YouTube and TikTok, Google Business Profile management, and other marketing and creative initiatives.
Key Responsibilities
- Develop and execute SEO strategies to improve website visibility, organic traffic, search rankings, and lead generation.
- Conduct keyword research, on-page SEO, content optimization, and competitor research.
- Optimize website content based on SEO best practices and target keywords.
- Support website redesign projects by creating wireframes, researching references, and providing recommendations for website structure, content, and user experience.
- Create, format, and manage email newsletters and other email marketing initiatives.
- Develop and maintain a content calendar for TikTok and YouTube.
- Create and/or coordinate video content for YouTube and TikTok.
- Create graphics, presentations, and other marketing materials as needed.
- Manage and optimize the company's Google Business Profile (formerly Google My Business) and support local SEO initiatives.
- Assist in planning and executing various digital marketing campaigns and initiatives.
- Monitor SEO and marketing performance and provide recommendations for improvement.
- Research industry trends, competitors, keywords, and content opportunities relevant to the U.S. construction market.
- Perform other ad hoc digital marketing and creative tasks as needed.
Skills and Qualifications:
- Minimum of 3+ years of experience in digital marketing, with a strong focus on SEO, working with U.S.-based companies or clients (required).
- Strong background in SEO, including keyword research, on-page optimization, content optimization, and SEO strategy.
- Hands-on experience with website optimization and/or website redesign projects.
- Experience creating and managing email newsletters or email marketing campaigns.
- Experience managing Google Business Profile (formerly Google My Business) and implementing local SEO strategies to improve visibility in targeted U.S. service areas.
- Experience creating and managing digital content for platforms such as TikTok and YouTube.
- Familiarity with SEO and marketing tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Strong written and verbal communication skills.
- Ability to manage multiple marketing initiatives and deadlines independently.
- Experience working with U.S. businesses, audiences, and marketing practices.
- Construction, remodeling, home improvement, or real estate industry experience is preferred but not required.
Work Requirements
- Ability to work during U.S. business hours (graveyard shift in Philippine time).
- Must be comfortable using Hubstaff for time-tracking.
- Reliable internet connection and suitable remote-work setup.