About the role
Digital Marketing Manager – Australian Tax & Legal Services (Remote)
If we see results - You get paid more!
Tax Legal Solutions is an Australian professional services business seeking an experienced, proactive and results-driven Digital Marketing Manager to independently manage our entire digital marketing operation.
https://www.taxlegalsolutions.com.au/
https://www.facebook.com/people/Tax-Legal-Solutions/61590393870525/#
We are looking for someone who can take ownership of our marketing, generate genuine enquiries from Australian businesses and individuals, and grow our online presence with minimal day-to-day involvement from management.
Responsibilities
1. Social Media Management
- Manage Facebook, Instagram, TikTok, LinkedIn and YouTube.
- Create, edit, schedule and publish engaging content consistently.
- Repurpose our existing AI-generated videos into Reels, Shorts and advertisements.
- Produce captions, thumbnails, graphics and promotional posts.
- Develop attention-grabbing hooks and relevant Australian business content.
- Manage comments, general enquiries and audience engagement.
- Maintain a consistent professional brand across platforms.
2. Google Marketing & Search Traffic
- Manage and optimise Google Ads campaigns.
- Improve our visibility in Australian Google searches.
- Conduct keyword research targeting ATO debt, tax disputes, director penalty notices, business restructuring and related services.
- Implement SEO improvements and recommend website content.
- Manage and optimise our Google Business Profile.
- Monitor website traffic, enquiries and conversion performance.
- Identify opportunities to increase organic search traffic.
3. Paid Advertising & Lead Generation
- Create and manage Facebook and Instagram advertising campaigns.
- Develop Google Search campaigns targeting Australian clients.
- Create advertising copy, graphics and video variations.
- Set up and monitor conversion tracking and remarketing where appropriate.
- Optimise campaigns to reduce the cost per qualified enquiry.
- Manage advertising within an agreed budget.
- Generate genuine enquiries from prospective Australian clients.
4. Content Creation
- Work with existing HeyGen AI videos and other supplied content.
- Edit videos using CapCut, Canva or similar software.
- Create professional educational and promotional content.
- Research relevant Australian tax and business topics using reliable sources.
- Develop a monthly content calendar.
- Maintain professional and accurate messaging appropriate for an Australian legal and tax services business.
5. Independent Marketing Management
- Take responsibility for daily marketing operations without requiring constant direction.
- Plan, create, schedule, publish and optimise content independently.
- Identify new marketing opportunities and recommend strategies.
- Maintain consistency across all marketing channels.
- Monitor competitors and marketing trends in Australia.
- Provide concise weekly reports covering content published, advertising expenditure, website traffic, enquiries and qualified leads.
Requirements
- Proven experience managing digital marketing for businesses.
- Strong knowledge of Meta Ads Manager and Google Ads.
- Experience with SEO, Google Analytics and Google Business Profile.
- Excellent written and spoken English.
- Strong video editing and graphic design skills.
- Experience with Canva, CapCut and AI content creation tools.
- Ability to work independently and deliver measurable results.
- Understanding of Australian audiences and professional services marketing.
- Experience with lead generation and conversion optimisation.
- Strong organisational skills and attention to detail.
Experience in legal, taxation, accounting, financial services or other professional services marketing is highly desirable.
Our Expectations
We are not seeking someone who only schedules posts. We need someone who can independently manage our digital marketing and actively work towards generating new clients.
The successful applicant will be responsible for the day-to-day marketing process, from content planning and creation through to publishing, advertising optimisation and reporting.
Marketing must remain accurate, professional and compliant with Australian advertising requirements.
Application Requirements
Please provide:
1. Examples of Facebook, Instagram or other business accounts you currently manage or have previously managed.
2. Examples of marketing videos and advertisements you have created.
3. Details of your experience with Google Ads, Meta Ads and SEO.
4. Evidence of previous lead-generation results.
5. Your proposed monthly salary and expected weekly working hours.
6. A short explanation of how you would market an Australian tax and legal services business.
We are seeking a reliable long-term team member, initially on a paid trial basis, with the opportunity for an ongoing arrangement.