About the role
We are looking for a Digital Marketing Account Specialist who can manage and support digital marketing activities across multiple clients, campaigns, and channels.
As the Digital Marketing Account Specialist, you serve as the glue that holds the account together, ensuring that day-to-day operations run smoothly and seamlessly. You keep tasks on track, strategies moving forward, deliverables completed, and team efforts aligned with the account’s goals. By coordinating across different functions, overseeing execution, and monitoring performance, you help ensure that every initiative translates into meaningful results and that the account consistently delivers on its objectives.
DUTIES & RESPONSIBILITIES:
Manage day-to-day account management based on assigned client accounts.
Coordinate with Service Delivery (SD) team based on planned campaigns, evergreen campaigns, initiatives, client request.
Lead campaign planning, implementation, optimization, and reporting.
Proactively identify bottlenecks, escalate high-priority issues, and coordinate with the appropriate SD team members to resolve them.
Create necessary reports on a weekly, monthly, and quarterly basis.
Calendar management - making sure it is always up-to-date.
Monitor campaign performance and identify opportunities for optimization.
Assist in channel executions (social, email, paid + other additional client channels like amazon, blogs, shopify, google ecosystem like merchant center, analytics) and help coordinate with the teams involved.
Ensure tasks are progressing through the production pipeline rather than simply monitoring their status.
Understand the expected quality, timelines, priorities, and requirements of every deliverable.
Give team direction based on client request or planned campaigns/executions/initiatives.
Actively manage deliverables, deadlines, and priorities across the service delivery team on behalf of the client-facing AM.
Ensure that when client-facing AMs begin their shifts, they have completed deliverables, meaningful progress updates, and actionable information to communicate to clients.
Stay updated on digital marketing trends, platform changes, tools, and best practices.
REQUIRED QUALIFICATIONS:
Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field is preferred.
At least 3 years of experience in digital marketing, account management, agency, or a related role.
Ability to lead and handle initiatives with minimal supervision.
Working knowledge of major digital marketing channels and platforms.
Expertise in managing multiple accounts, calendar management, and coordination are highly preferred
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
Strong organizational and project-management abilities.
Ability to manage multiple accounts, campaigns, and deadlines simultaneously.
Comfortable working independently while collaborating with cross-functional teams.
Strong attention to detail and willingness to learn new tools and platforms.