Social Media & Digital Marketing Specialist (Travel Industry)
Undisclosed (Travel Brand)
📍 Remote💰 UndisclosedSocial MediaFull-TimeDirect
About the role
A growing travel business is seeking a creative, strategic, and results-driven Social Media and Digital Marketing Specialist to elevate their travel brand's online presence.
Key Responsibilities — Social Media Management: develop and execute engaging social media strategies, create compelling travel content including photos, reels, destination highlights, itineraries, captions, and blog-style posts, manage and grow social media channels (Instagram, TikTok, Facebook, Pinterest, etc.), engage with followers and foster an active travel community, collaborate with photographers, influencers, hotels, and tourism partners, and monitor travel trends and provide monthly performance reports.
Key Responsibilities — Email Marketing & EDMs: build and design engaging EDM campaigns featuring travel products using MailChimp, create and manage structured EDM campaigns aligned with seasonal promotions and destination highlights, segment and maintain the membership database, and monitor email campaign performance and optimize future campaigns.
Qualifications: 2+ years of experience managing social media for a travel brand, hospitality company, or tourism business, experience in email marketing and direct marketing platforms (MailChimp preferred), strong storytelling and copywriting skills, experience creating short-form video content (Reels, TikTok), proficiency in social media analytics and scheduling tools, and passion for travel and knowledge of global destinations.
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